Sony has announced a new PlayStation Studios brand that it’ll be using for its first-party exclusives going forward as a way to let customers know that a game comes from one of Sony’s in-house development teams.
Sony’s various studios already technically exist under the Sony Interactive Entertainment Worldwide Studios organization (which has its own logo), but the new branding is simpler and more focused on the PlayStation brand. It can also help Sony easily highlight exclusive games for customers who may not know that Sony owns Polyphony Digital (Gran Turismo), Naughty Dog (Uncharted, The Last of Us), Insomniac Games (Spider-Man), Santa Monica Studio (God of War), Media Molecule, or Sucker Punch (inFamous, Ghost of Tsushima).
The new branding also gives Sony an easy way to differentiate its first-party exclusives from Microsoft’s, which have their own overarching Xbox Game Studios branding and logo to highlight first-party titles for Xbox consoles.
The Marvel Studios-like opening animation pans over the iconic PlayStation face button icons, which are overlaid with characters from first-party games like Uncharted, LittleBigPlanet, God of War, Ratchet & Clank, Horizon Zero Dawn, and The Last of Us.
The new animation will be featured in various forms at the beginning of games, trailers, and commercials starting this fall, alongside the launch of the PlayStation 5. That means upcoming PS4 games like The Last of Us: Part II or Ghost of Tsushima won’t feature the new branding just yet.