YouTube plans to pay $100 million to creators who use
Exactly how much creators can earn is still up in the air. YouTube says that it’ll reach out to creators on a monthly basis, looking for people with the most engagement and views. “Thousands” of creators could get paid each month, YouTube says, and basically anyone who posts to Shorts is eligible. The one caveat is that their videos have to be original content, and, of course, abide by YouTube’s community guidelines.
YouTube started launching Shorts in the US in March. The short videos appear in YouTube’s mobile app and, just like TikTok (or
Other companies have taken the same approach to encouraging creators to stick with their platform. TikTok launched
Payments will be available in the US and India — the two regions Shorts has launched — to start, but YouTube plans to expand its availability as it rolls out the service to more regions. There’s no specific date yet for when YouTube will start offering payments. YouTube says the fund will last from its start this year through some point in 2022.